They use Salesforce Merge Language (SML) to insert merge fields. You can add text, merge fields, and attach files in all these types of email templates. You can create four different types of Classic email templates: Text, HTML with Classic Letterhead, Custom, and Visualforce. There are two kinds of email templates in Salesforce: You can create your own template or use templates created by Admin or your manager. You can use email templates when mass emailing people with List Email or just to send to one person. Email templates with merge fields let you quickly send emails that include field data from Salesforce records like Contacts, Leads, Opportunities, or custom objects. Use email templates in Salesforce to increase productivity and ensure consistent messaging. An email template is a pre-formatted email that you can use to create and send emails quickly.
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